Work with Greg

Culture is the context in which everything else takes place. Everything. Else.

A healthy culture…

  • Provides a launching point for leaders to execute on strategy.

  • Empowers leaders with confidence to strike when opportunities arise and the courage to navigate adversity.

  • Builds trust so teams flourish—recognizing individual brilliance and giving everyone a place to thrive together.

  • Develops leaders and helps them rise through the ranks to reach their potential.

  • Allows every employee to see his or her own progress and contribution reflected in the company’s success.

  • Turns an organization into an idea factory. 

But culture can feel vague, fuzzy and hard to define even though it doesn’t have to be.

Culture in an organization is shaped by how its people think, act, and interact. 

Think

Act

Interact


When you work with Greg, he will show you how to optimize The 4 Dimensions of Culture

Every culture has the potential to exist in four distinct dimensions. 

One of those dimensions is always negative, the Complacent Dimension, and is to be avoided. Period. 

The other three dimensions—Compliant, Committed, and Courageous—are all positive but are most powerful when mixed correctly. 

Here is a high-level summary of the 4 Dimensions

There is magic in understanding these four dimensions and how to make the most of them in your leadership. In fact, each dimension requires a specific leadership personality that leaders can learn to apply. 

Complacent

It’s called the negative dimension for a reason. Organizations in this dimension rest on success and are committed to maintaining the status quo. This deadly culture is mired in a “what got us here will keep us here” mindset. Unfortunately, we can never be fully rid of it. The threat is always with us, but we can be vigilant to root it out continually and avoid it at all costs. 

Compliant

Organizations in this dimension are driven by process and procedure and are committed to avoiding mistakes while replicating success. This dimension is necessary for every healthy organization to replicate processes and avoid mistakes. It is where order and structure reside and thus foundational to success. The secret is in getting the mix right, because an over-emphasis on compliance is one of the quickest routes to the negative dimension, Complacent. 

Committed

Every growing organization must have a healthy Committed Dimension to passionately focus on achievement and performance. It’s the relentless pursuit of goals and the achievement of outcomes—or get left behind in the marketplace. In this dimension, an organization is driven by production and committed to achieving goals. This dimension calls for a focus on outcomes, metrics, and getting results. When out of balance, this dimension can quickly lead to burnout, disengagement, loss of talent, and myopic thinking. 

Courageous

The Courageous Dimension is driven by the organization’s purpose and the commitment to do meaningful work. It is the place where we step outside what we know to embrace innovation, creativity, and change. Organizations that learn to function well in this dimension truly make a significant impact in the world. They believe brilliance lies within the collective, so everyone contributes value. They encourage risk-taking and reward the pursuit of better—but only when mixed properly with the other two positive dimensions. 

When people are functioning in a healthy way in all three positive dimensions, look out! That’s when organizational greatness happens.

Ready to work with Greg to develop leadership and build your own healthy culture?