Books
Everything You Think You Know About Culture Is Wrong!
Most leaders would agree culture is the most important thing in business, yet few can define what it is or explain how to create a healthy culture that blows by the competition.
Veteran business culture advisor Greg Cagle reveals exactly how culture gets created and the critical role leaders play in shaping it. Drawing on decades of in-the-trenches experience and leveraging real-world examples, he shares the 4 Dimensions of Culture that drive success across the 3 Core Functions of business that every leader faces.
Culture can become an organization’s secret weapon or an invisible burden. The good news is that when leaders learn to shape it, they can design and deploy a culture that employees are eager to promote and protect.
Prepare to think differently.
In the best cultures, leaders harness everyone’s strengths. They know their people, position them to succeed, and equip them to do their best work. As a result, those people become energized and engaged brand warriors who live and breathe the mission. They become idea factories who innovate and bring their best work to life. People know they are valued and give their best each day. These authentic cultures create a place for teams to flourish.
Culture is not just one important component but the critical component to business success. That’s not to say culture is one-size-fits-all. It is not about everyone following the same formula. People tend to think that way because it feels easier, but we’ve been looking at culture all wrong.
Culture is not as complicated as we might think when we see culture in 4 dimensions (4D):
Complacent
Compliant
Committed
Courageous
Every culture for every team or organization has the potential to exist in these four distinct dimensions. The Complacent Dimension is always negative and is to be avoided. Period.
The other three dimensions—Compliant, Committed, and Courageous—are all positive but are most powerful when mixed correctly.
When people are functioning in a healthy way in all three positive dimensions, look out! That’s when organizational greatness happens, the kind that makes a significant difference in the world. The kind they write about in the business history books.
Greg Cagle unpacks each of these dimensions in detail, showing leaders how to use this paradigm to unlock an organization’s full potential in any of the 3 Core Business Functions:
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Executing Strategy
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Navigating Adversity or Crisis
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Capturing Opportunity
When an organization’s culture is healthy, it is poised to thrive in any of the three business functions and blow by the competition.
Culture shapes everything else and positions any organization to face whatever comes its way. And that’s why culture matters.
Now if only you could bring culture out of the fuzzy clouds and easily define what it really is and make it actionable. Well, good news: you can.
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New leaders and seasoned leaders will all benefit from Greg’s insight. He IS a COACH!
“Greg will help any current or aspiring leader become the best leader while maintaining their “you-ness”! Authentic concise advice from an authentic proven leader and coach!”
Mandatory read for leaders!
“If you do nothing else in the area of professional development this year, make certain this book gets on your reading list.”
Culture is key!!!
“This book hit the nail on the head about how important culture is to any organization and/or team.”
Don’t be afraid of being weird. Be afraid of being like everyone else.
Greg Cagle
Be Weird
Do you dream of doing something great in life or business, but think you must choose between success and fulfillment?
What if you could do both, simply by being YOU?
Have you always known you didn’t quite fit into everyone else’s definition of normal? Good news: Greatness is not normal. It is, by definition, extraordinary.
You could even say, it’s weird!
Be Weird is not about changing YOU. It’s about discovering how you can best fill the hole in the universe only you can fill—if you have the courage to kick normal to the curb.
People who leave a legacy of greatness learn to embrace everything that makes them not normal and live out their uniqueness with unrelenting passion.
Greg Cagle guides you through his proven Be Weird Process—grounded on behavioral science and applied through powerful stories and real-world experiences.
You’ll discover how to:
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Know who YOU truly are at the core
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Leverage the power of YOU to increase your influence
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Enjoy the deeply fulfilling and satisfying life you’ve always felt was possible
Be Weird: Succeed in Life and Business Simply by Being YOU
Warning! If you’re OK with living someone else’s dream or trying to cram yourself into everyone else’s expectations, this book is not for you.
But if you want to position yourself for greatness in life and business, start reading right now!
This book is fabulous. It not only helps you understand how to live out the most powerful you, it teaches how to create a company culture that takes advantage of the collective power of its people. Being weird is the only way to go.
Be Weird is a must-read … a compelling mix of head and heart that both inspires and challenges while providing practical tools on how to be the best version of you in leadership and in life. Greg ‘walks the talk’ and I admire his work enormously. Read the book, but more importantly, think about it and act on it.
I will confess that I consider Greg to be a personal friend and I potentially have a bias….That said, I have read hundreds of books on self-improvement and leadership during my career and this one easily floats to the top. It’s full of insights and challenges conventional thinking. What else would you expect from a weird author? I have ordered multiple copies to share as I know it will be a much-appreciated gift.